本文为 Metaverse Advertisement DAO 在 MaoDao & Ready Player Cat 社区 AMA 的内容：
Q1:到底什么是Metaverse Advertisement DAO，您能为大家介绍一下你们吗？
Q1:What is Metaverse Advertisement DAO? Could you please introduce your project to our community?
MAD是一个去中心化的自治组织，致力于利用虚拟土地资产来促进元宇宙中的广告创收业务。我们想帮助土地所有者产生一些收益，广告将会是这种背景下一种直接的方式。
It’s is a decentralized autonomous organization dedicated to facilitate revenue-generating businesses in the metaverse by utilizing virtual real estate assets in advertising.
We wanna help landowners generate some interest, and ads would be a straightforward way
Q2：你可以给我们讲讲MAD的广告投放技术吗，以及和传统广告行业相比你们技术的优越性在哪里？
Q2:Can you tell us about MAD’s advertising technology, and what is the superiority of your technology compared with the traditional advertising industry?
在元宇宙中广告是可交互的，比如对此我们可以拓展成招牌，传送门，迷宫或者超链接等等形式。我们可以将图片制作成 gif的形式，并允许广告牌以预设的频率更换广告。此外我们还将基于我们可以用于构建广告模块的基本元素构建更多游戏。
Ads in Metaverse is interactable! We can set up signbook, portal, maze, hyperlink…And we can make pictures to a gif, allow the billboard change ads at a pre-set frequency.We gonna build more games base on the basic element we can use in building ads modules.
Q3:我注意到本次奖励是MAD的治理代币，那么你可以给我们讲一讲MAD治理代币的功能和获取方式吗？
Q3：Can you introduce the method and function of obtaining $MAD tokens?
MAD顾名思义也是DAO组织，所以我们根据参与度来分配代币。我们会在一开始空投MAD给社区OGs（大使）和土地提供者，然后启动LBP来建立流动性池，之后我们将开始主持代币经济产出。这是一种新的方式分配，我们将分配代币给将土地提供者。至于更多的功能方面，我们将在新版本白皮书中进行更新。
MAD is MADAO, so we distribute tokens based on participation. We will airdrop MAD to community OGs and Landowners in the very beginning, then start LBP to set up a liquidity pool, then we will start to host yield farming and land farming. Land farming is a new way in distribution, we’ll distribute token to landowners who delegate lands to us with a lock-up period. Functionality side, we will make an update in the new version White Paper
Q4：当一家公司/机构想要在MAD投放广告时，那么中间的广告制作环节应该由谁来负责呢？
Q4：When a company wants to place an advertisement on MAD, who is responsible for the production of the advertisement
当然是想要投放的公司/机构，他们提供的形式可以很多样，比如一张照片或者一段视频又或者是很简单的一个链接。
The company,they can provide a picture or video, also a link to their site.
Q5:目前传统的广告投放商会根据大数据检测来提高广告投放的效率，那么对于MAD而言应该怎么去平衡用户隐私和广告投放二者之间的关系?
Q5：Now traditional advertising will be based on big data monitoring to carry out more effective advertising, then for MAD, how to choose between the efficiency of advertising and user privacy?
MAD并不会从用户那里收集任何的数据，所以也不会有所谓的大数据算法检测。我个人来说并不是AI的粉丝，所以也不会考虑这种事情。MAD将会成为一个媒体的接入口或者是一个平台，不仅仅是传统意义上的广告公司。比如以后我们可能也会帮工会做一些公关也有可能帮助某位先生/女士来庆祝他/她的婚礼喜讯。
MAD will not collect any data from user, so there wont be a big data algorithm..Personally I am not a fan of AI,they feed ppl what related to them.MAD will just become a media interface ot platform,its not just for companies.We just help Guild do some PR and prob help someone celebrate wedding in the future!
Q6:可以给我们讲讲目前对于MAD而言最大的挑战和困难是什么？
Q6:What are the biggest challenges and difficulties of MAD at present, and how do you plan to solve these problems?
当然，我们现在面临了下面几个挑战
- 我们需要能检测流量的技术，不同的土地当然有不同的流量曝光度，因此他们进行业务的收入也应该是不同的，我们正在开发一种方式来让量化这一过程以便让土地提供者获得更清晰透明的收入。
- 建立一个更开阔的社区。DAO是一个开放性的组织，任何人都可以加入，我们也欢迎更多人的加入。我们希望更多的战略合作伙伴可以作为MAD的核心成员加入，我们始终保持欢迎。
We have several problems here
1.we need to track the traffic, different lands have different traffic, hence their revenue should be different, we are developing a way allow landowner claim there revenue based on time and traffic
2. build a open community. DAO is a open organization, anyone can be part of it, we wanna onboard more strategic partner as gnosis signer and core member of MAD
Q7:如果用户向MAD提供土地，用户需要签署转让协议吗？
Q7:If we provide land. We should transfer it or sign an agreement?
操作起来很简单，只需给我们使用权无需给我们所有权。而且您可以随时回收使用权
Simple, just set us as an operator, no need for ownership transfer, and u can take the operation right back anytime
Q8：为什么你觉得在元宇宙中土地资源很重要？此外你们的盈利模式是怎样的？
Q8：why land is important in the metaverse? What is your profit model?
因为我们认为土地只是平台而已，真正有价值的东西取决与人民在此之上建造的东西。就像地球上一样，土地也并不稀缺，但是在重要城镇中的土地依旧供不应求。此外对于我们的盈利模式而言，我们将会从广告收入中提取10%收入国库。
Because land is just a platform, the real value comes from what ppl build there.Lands is not in scarcity even on earth, but ppl still just wanna buy in those major cities.We will take 10% from the ads revenue into the treasury
